The brachialis is the often-overlooked muscle between the biceps and triceps. Training your brachialis is a great way to help "project" a massive arm. Why? Because as the brachialis develops, it pushes your biceps and triceps further away from one another, making for a wider-appearing arm.
The standard hammer-grip curl is good, but I prefer the cross-body variation shown here. Grip the dumbbell as hard as you can throughout the rep.
If a trainer were to come to us and say he had a method of ab training that would reduce the waist size of anyone in three weeks, we'd ask him what he was selling and then kick him out the door. Luckily, Don Alessi was a fast talker and before we could introduce him to the sidewalk, he'd convinced us that he had some pretty nifty ideas.
The last time it happened I was getting changed in the locker room at my gym. Two pudgy-bellied gym members (PBGMs) were discussing the relative virtues and drawbacks of doing cardio as part of their training program.