There are many ways of doing band pull-aparts. When I use them as extra work between sets I don't count reps or time – the goal is simply to put the muscles under tension, not to do a specific number of sets and reps.
With the therapeutic variation, once tension is established simply do slow movements until you find a sore or weak spot. When you do, spend some time keeping that spot under tension until the pain/soreness decreases.
Slow down there, Hoss; you can't start pulling heavy weights from the get-go. Let us show you the proper progressions to make your deadlift truly worthwhile.
Tony shoots apart training myths like they were ducks and he was a starving fat man sitting in a pond with a rifle. Read about the "other side of the core," deadlifting mistakes, and the pencil test. (You gotta' take the pencil test.)