By adding this accessory exercise to your back routine you can manipulate the angles of the horizontal pull to target different muscle groups.
Try different variations by adjusting the level of your feet or by using various grips: pronated, supinated, narrow, wide, using rings etc.
You can increase difficulty by adding some tempo manipulation like static holds at the top or slow negatives.
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Tip: No-Straps Dumbbell Row
This style of row is great for back hypertrophy and for building your grip for the deadlift. Go for at least 20 reps, Kroc-row style.
Tip: The Dante Row
Combine lat isolation, a long range of motion, and a good stretch and you get this great row variation.