This is truly a double-duty exercise. It serves two purposes. It builds explosiveness on the concentric (pulling) portion of a chin-up because each rep is re-set at the bottom of the movement.
It also takes you from single-chinner to multiple-chinner. This could be the result of increased grip strength and scapular retraction, which becomes a necessity since there's no need to swing, hump, or kip your way up.
Although this article is aimed at athletes, if you're looking to get into shredded, athletic shape, try some of the exercises Coach DeFranco describes. You can practically feel the fat melting off your body!