Besides being an immediate fix for ankle dorsiflexion, this method forces the lifter to use very strict form. Any kipping, shifting, jerking, or wiggling will literally launch the weight off the feet.
In addition, activating the feet and ankles increases tightness and stability throughout the entire body through a neurophysiological phenomenon known as "concurrent activation potentiation." This is just a fancy term describing a state where every muscle in the body from head to toe is activated so fiercely that neural drive is increased to the primary muscles, thereby enhancing force production.
As a bonus, this technique eliminates energy leaks as there's no weak link in the body.
>As a collegiate S & C coach, I've noticed that an emphasis is being placed on strength and conditioning as a tool to enhance athletic performance. For example, in the last few years a majority of schools in the Mountain West Conference, including the Air Force Academy, have built new strength and conditioning facilities.
Pittsburg Pirates outfielder, Austin Meadows, demonstrates this variation of the rope row. Note the hand rotation for more activation of the lats and upper back.