Other than actually activating your core (and shooting for intensity over duration), the key to making planks not suck is to keep your mind busy, whether that's lifting limbs, walking around, or moving weights.
This exercise will hammer the trunk when you maintain a rigid plank. And once you've got that down, you can raise the difficulty by increasing the load or moving the weight in front of the hands.
Break out of your training rut and build some new biceps mass with the drag curl! It's not easy, you'll look like a gimp doing it, and you'll have to use sissy resistance. What more could you ask for in an exercise?