To develop that big flexor/pronator belly, you need to use wrist flexion. Really heavy wrist curls bother a lot of my lifters' wrists, so we usually go for sets of 8-plus and seek a pump rather than maximal strength.
Wrist rollers are better suited for heavy wrist flexion, and this version is especially challenging since the resistance increases as you roll.
This week Thibs presents a "Survivor" inspired workout where you do four basic strength-exercises in a circuit. As soon as you reach failure on a particular movement, it gets "voted off the island."