To develop that big flexor/pronator belly, you need to use wrist flexion. Really heavy wrist curls bother a lot of my lifters' wrists, so we usually go for sets of 8-plus and seek a pump rather than maximal strength.
Wrist rollers are better suited for heavy wrist flexion, and this version is especially challenging since the resistance increases as you roll.
If you're a bodybuilder and you've spent your weightlifting life doing sets of 8,10, 12, etc., doing singles will absolutely blow you up. A terrific idea and a terrific program that'll raise you head and shoulders above the competition.