Horizontal pulling exercises such as bent-over rows, dumbbell rows, seated rows, and machine rows mainly train the action of shoulder extension.
However, to strengthen horizontal shoulder abduction you need to add exercises like wide-grip rows, face pulls, dumbbell rear-delt flyes, or machine rear-delt flyes. The single-arm rear delt flye, shown in the video, also fits the bill.
The Canadian Vin Diesel shows you which type of contraction (constant tension, stretch reflex, etc.) to use with different movements, along with explaining why you should absolutely keep your training sessions under 60 minutes.