Horizontal pulling exercises such as bent-over rows, dumbbell rows, seated rows, and machine rows mainly train the action of shoulder extension.
However, to strengthen horizontal shoulder abduction you need to add exercises like wide-grip rows, face pulls, dumbbell rear-delt flyes, or machine rear-delt flyes. The single-arm rear delt flye, shown in the video, also fits the bill.
Starting with a weight you can curl 12-15 times, do 8-10 reps on steep side of preacher bench, match those reps on the angled side, then stand and rep out.