It's odd that this exercise isn't more popular. There's less restriction on weight compared to dumbbells or kettlebells, and it's easier to do than the barbell sumo deadlift, where many struggle to maintain proper form and end up training low back harder than glutes.
Landmine Sumo Deadlift
The nice thing about this version is that you can lean forward, keep your weight on your toes, and power through with your extension. This activates the glutes better, and makes it more advantageous for athletic performance.
Single-leg trap bar exercises in the style of the Reeves deadlift (hands on plates, not bar) provides the perfect stimulus for crushing every muscle in the body.
A training program doesn't have to be complicated to work. In fact, sometimes the most simplistic routines can be the most exhaustive and result-producing.