It's odd that this exercise isn't more popular. There's less restriction on weight compared to dumbbells or kettlebells, and it's easier to do than the barbell sumo deadlift, where many struggle to maintain proper form and end up training low back harder than glutes.
Landmine Sumo Deadlift
The nice thing about this version is that you can lean forward, keep your weight on your toes, and power through with your extension. This activates the glutes better, and makes it more advantageous for athletic performance.
Not too many years ago, the idea of an endurance athlete like a cyclist, triathlete, or runner hitting the weights was almost unheard of. Why, everyone knows that weight training will make you big, bulky, and slow, right? Well, believe it or not, endurance athletes are lifting weights to improve performance.