You can do this protocol using dumbbells, a barbell, or on a seated row machine. The isometric is held at the full contraction because it forces you to focus at the top of the row – the part of the exercise where most people cheat.
Also, if you're using free weights you can vary your torso lean from a 45-degree angle to parallel to the floor, thereby hitting your muscles a bit differently.
Didn't it seem that the bodybuilders of yesteryear had bigger chests? (We're talking chest circumference here and not pec size, mind you.) Ellington thinks so and he knows why - it was all due to the all-but-lost art of ribcage expansion.