You can do this protocol using dumbbells, a barbell, or on a seated row machine. The isometric is held at the full contraction because it forces you to focus at the top of the row – the part of the exercise where most people cheat.
Also, if you're using free weights you can vary your torso lean from a 45-degree angle to parallel to the floor, thereby hitting your muscles a bit differently.
Back in my small hometown in Texas, some of the more eccentric churches would hold these great tent revivals. Even if we didn't like their particular style of religion, we would still sit out in our cars and watch just for the sheer entertainment value of the show.