Horizontal pulling exercises such as bent-over rows, dumbbell rows, seated rows, and machine rows mainly train the action of shoulder extension.
However, to strengthen horizontal shoulder abduction you need to add exercises like wide-grip rows, face pulls, dumbbell rear-delt flyes, or machine rear-delt flyes. The single-arm rear delt flye, shown in the video, also fits the bill.
High intensity vs. volume training. Olympic lifting vs. powerlifting. High intensity cardio vs. low intensity cardio. The list of debates and disputes in this field goes on and on, and perhaps the most disputed area is abdominal training.