The standard band external rotation exercise has a few drawbacks. It's easy to compensate by using the lumbar spine. Not good. It's also hard to tell if you're getting full range of motion.
These problems can be solved by doing this supine variation. It's impossible to compensate with the lower back and you'll know when you're reaching full ROM when your wrist bones touch the floor.
It seems that in every family there's always a black sheep, someone who just doesn't quite fit in with the rest. It might be your crazy Aunt Sally who's run off and joined a cult, or maybe your family has its own cousin Eddie of National Lampoon "Vacation" fame.