For this intensity technique, do the concentric part of the exercise on your own, then have your training partner push down during the negative as you resist.
There are some great high intensity techniques you can use on medial delts that are safe and will lead to big time results.
For example, use heavy eccentric loads on a machine laterals. The proper way to do these is by doing the positive/concentric part of the exercise on your own, then have your training partner push down during the eccentric/negative part as you resist maximally.
I love these because unlike many negative protocols, they're safe to execute (most heavy negatives aren't), and they seem to really "dig down deep" into the medial delt muscle fibers.
Sure all the pros are roided out to their mutant gills. That doesn't mean we can't still learn some incredibly valuable back-training tips by observing how the big bastards train.
The reason you're not doing one of these squats is because it's hard. The reason you're not doing the other is because you probably never thought about it. Check it out.