It's odd that this exercise isn't more popular. There's less restriction on weight compared to dumbbells or kettlebells, and it's easier to do than the barbell sumo deadlift, where many struggle to maintain proper form and end up training low back harder than glutes.
This version allows you to lean forward, keep your weight on your toes, and power through with your extension. This activates the glutes better, and makes it more advantageous for athletic performance.
Admit it. A lot of times you plan your workouts around your major muscle groups and just "throw in" a few sets at the end for your ancillary muscles – calves, abs, and forearms.
Like everyone else, I've had my role models and mentors who've looked out for me. My mother has taught high school English for over 20 years, so I owe a lot of my writing success to her. My father taught me to tie a tie and to remember to check the oil in my car. My brother, the accountant, is always a phone call away if I need financial advice.