This style of lunge is actually slightly better than the forward lunge when it comes to building muscle, partly because it's harder to compensate with the lower back, so your form is better.
If your goal is to build your quads, this reverse lunging style also beats the forward lunge, which is better for glutes and hamstrings.
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Old School Soldier
Sometimes it's really interesting to dig into the microscopic details of training and nutrition, to dissect the body of academia and examine every little study. That's how we learn things. That's how we refine the science that later helps us get bigger and stronger and leaner.