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Position yourself normally in a standing calf machine, but keep your whole foot on the platform.
Shrug your traps up. Hold the top position for a full two-second count. This is important because the range of motion is short on this exercise.
Keep your glutes and abs tight to protect the lower back.
A variety of set/rep ranges will work with this exercise.
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You really want to know? Paul Carter has some life advice for you, and also some bodybuilding advice.
Some of your back muscles are functionally shortened. Doing this movement first will get them ready for smooth, heavy lifting.
All three of these training methods are valid. Problem is, they're being misused by dumb coaches and ignorant athletes. Are you one of them?
The floor press prevents over-stretching at the shoulder joint and eliminates an excessively stretched pec tendon at the transition point from eccentric to concentric, thereby eliminating much of the danger-zone for pec tears.