This exercise is an example of how cable work has some advantages over a barbell in that the loading curve matches the strength curve, so there's constant tension on the delts from start to finish.
The other advantage is that most of the initiation of the movement comes at the shoulder joint rather than the elbow joint. The synergy between these two components makes this movement an awesome shoulder developer.
The quick set-up allows you to take advantage of the stretch shortening cycle in your hip extensors. It takes practice, but it should become second nature and fast.