Other than actually activating your core (and shooting for intensity over duration), the key to making planks not suck is to keep your mind busy, whether that's lifting limbs, walking around, or moving weights.
This exercise will hammer the trunk when you maintain a rigid plank. And once you've got that down, you can raise the difficulty by increasing the load or moving the weight in front of the hands.
The Bent-Over Barbell Row is a great exercise, but hardly anybody does it correctly. Most people look like they're having relations with a small farm animal when they do BB rows. Hence the Incline Bench Dumbbell Row.