Use these two exercises as a progression from the ab wheel. The videos don't do them justice. You've got to try them to understand it.
Keep these in a low to moderate rep range, multiple sets of 5-8 reps. Going high rep on them can make the low back kick in. But you've been warned: This will leave even veteran lifters shaking like a leaf on a tree.
Sure all the pros are roided out to their mutant gills. That doesn't mean we can't still learn some incredibly valuable back-training tips by observing how the big bastards train.