Use these two exercises as a progression from the ab wheel. The videos don't do them justice. You've got to try them to understand it.
Keep these in a low to moderate rep range, multiple sets of 5-8 reps. Going high rep on them can make the low back kick in. But you've been warned: This will leave even veteran lifters shaking like a leaf on a tree.
Moderate weight or moderate sets? Use more reps per set, or use heavier weight, more sets, and fewer reps per set? God almighty, which is the optimal way to train for size?
Sure all the pros are roided out to their mutant gills. That doesn't mean we can't still learn some incredibly valuable back-training tips by observing how the big bastards train.