For physique goals: To add work volume and create more of a pump in the muscle involved, which can stimulate hypertrophy.
For performance athletes: To help increase work capacity by building power-endurance.
For general fitness and fat loss: To help increase the metabolic demand of the workout.
To do it, start with 7 reps using a moderate weight. Without resting, increase the load and bang out 4 reps. Finish the set by doing another 7 reps using a lighter weight.
Here's another option:
A1. Loaded Deadlifts (version of your choice) x 7
A2. Deadlift Jumps (as high a you can go) x 4
A3. Loaded Deadlifts (using a slightly lower load than used on the first 7 reps) x 7
Eating more and training more can get you pretty far. But if you’ve stopped making progress, it’s time to reassess and do things differently. Here’s what may be putting your gains on hold.
Over the last few years it seems that just about every "in the know" performance coach has discussed the conjugate method and why they find it to be the most effective way to train an athlete. By now I think we all know the definition of conjugate or concurrent periodization and how it involves simultaneously trying to raise multiple qualities.