You'll do both of the exercises unilaterally with a cable handle attached at shoulder level.
The point of max mechanical tension is when your arm is at a 90-degree angle to the cable. So when doing the exercise with your torso perpendicular to the cable, the movement of horizontal shoulder adduction is challenged far more when your arm is in front of and across your torso (in the mid to shortened range).
On the flipside, facing away from the cable column challenges this same movement far more when your arm is out to the side (in the lengthened to mid-range).
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